Mustering The Combined Talent And Effort Of Everyone In Your Business

Your business is the sum of all the people who work within and with it. Its success rests with how well you engage with them to draw their combined talents and efforts to the forefront. Fail to do this well and your business will never achieve its potential.

Active Knowledge Question:

Do You Consider Employees A Cost Centre, A Resource Or Both?

In today’s marketplace when you think of employees from a competitive perspective, you should be including everyone who works within and with your business. It is likely a vast and diverse community with many different backgrounds, cultures, needs and working relationships. What you are interested in is mustering the combined talent and effort of all those who work for your business in whatever capacity.

And I would recommend characterising this relationship as one of creating and building connections rather than managing or contracting someone to ‘work’ for you.

People are at their best when relationships are great. If you want the best out of someone, then build great relationships.

A cornerstone of being able to build connections is to believe that the competitiveness of your business rests in the efforts of your ‘employees’– remember this is everyone who works within and with your business.

The other tripping point in mustering the combined talent and effort is the dominant paradigm that wages are a cost, usually a material cost, that must be minimised if profits are to grow.

You cannot say employees are a valuable source of competitiveness and then treat them in every way as a cost centre to be minimised. Trust will never be formed under this approach, and therefore real engagement that activates the combined talent and effort will never occur.

The final aspect of ‘mustering’ is to see your employees as humans and not someone that is paid to do a task or worse a machine. Your goal should always be one of ‘the best, working with the best, at their best’ at all levels of the business. No matter what role someone may have, you would like them to contribute all they can — talent and effort — in working in your business.

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All the best in the success of your business,

Richard Shrapnel